Learn How to Sell Your Business For Max Value
Being unprepared means being undervalued
Most Business Owners Wait Too Long to Prepare for a Sale
You've built something lasting: years of effort, loyal customers, and a team that feels like family. But when the time comes to sell, many owners discover they're not ready.
Financials are disorganized.
Buyer questions catch you off guard.
Key documents are missing.
That's when deals fall apart, and businesses lose value. Without preparation, you risk leaving money on the table or losing the opportunity altogether.
I don't want to wait
This is Sell Ready
Get the Exact System to Maximize Value and Sell With Confidence
Sell Ready is built from the exact framework we use every day with our clients, the same process that’s helped business owners prepare, position, and sell for maximum value.
I’m Briana Berg, a Certified Business Valuation Analyst and Exit Advisor who’s guided countless owners through successful sales including my own. This course combines real-world brokerage experience, financial strategy, and the often-overlooked emotional side of letting go, all in one actionable roadmap.
Whether you’re thinking about selling next year or five years from now, Sell Ready gives you the clarity and confidence to take control of your exit and make sure you never leave money or peace of mind on the table.
Enroll nowHere's What You'll Learn
Every owner wishes they had this information before selling.
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How to assess your readiness across financial, operational, and emotional dimensions
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How to organize your financials and highlight strengths that increase buyer confidence
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How to navigate due diligence, deal structures, and negotiations smoothly
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How to plan your next chapter with purpose, peace, and clarity
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What serious buyers look for, and how to position your company for maximum value
Sneak peek into the course breakdown
Here is everything we cover in each module & lesson
Laying the Groundwork
Financial & Valuation Prep
Attracting Buyers & Structuring Deals
Due Diligence & Closing
Legacy & Life After Exit
Hi! I’m Briana Berg
I’ve dedicated the past several years to helping business owners understand, grow, and confidently sell their companies. As a valuation expert and co-founder of North Kendrick Advisors, I’ve helped owners protect millions in value and exit on their own terms, without regret.
I’ve seen what happens when owners wait too long, and I’ve seen how the right preparation can turn uncertainty into confidence.
My approach is practical, empathetic, and rooted in real-world experience, combining valuation, strategy, and brokerage insight into proven steps owners can trust.
If you've ever said, "I'll sell someday," this is your moment, and I am here to guide you to be sell ready.
Need Proof? Hear from past clients...
Sherwin T. & Stacey H.
Working with Briana was a great experience. She really knows her stuff and took the time to explain the valuation process in a way that actually made sense. Briana looked at our business from every angle and offered smart, actionable suggestions—not just numbers on a page. We came away with a much clearer understanding of our restaurant’s value and some thoughtful ideas for its future. Her transparency and attention to detail made the whole process feel collaborative and grounded.
Megan C.
Briana was incredibly helpful and efficient with valuing my business - I wouldn’t have wanted to work with anyone else.
Melissa B.
I was particularly impressed with Briana’s meticulous evaluation of our business.
Jason S.
Briana is highly intelligent and has a radiant infectious energy for the projects she works on.
With The Sell Ready Course You Get:
Lifetime Access to the Complete Sell Ready Course
All video lessons, tools, and walkthroughs to help you prepare your business for sale at your own pace. Clear steps, real examples, and guidance built for owners who want to sell with confidence.
Professional Business Readiness Assessment
Value: $1,500 (included in the course)
This assessment is one of the core tools in the Sell Ready program. It provides owners with a detailed, data-driven snapshot of their current exit readiness and a benchmark estimate of business value.
Sell Ready (Course Only)
$1,995
Perfect for business owners who want a clear, self-paced roadmap to get their business sale-ready
Enroll nowWant hands-on support while you prepare to sell?
If you want more than self-paced lessons, the Sell Ready Coaching Program gives you direct access to Briana and Matthew so you can apply every step correctly, confidently, and with professional support.
Tell me more
With The Sell Ready Course + Private Coaching You Get:
Lifetime Access to The Full Sell Ready Course (Dripped Weekly)
A step-by-step system that guides you through preparing your business for sale with structured modules, clear action steps, and tools that build on each other week by week.
Five Private Coaching Calls With Briana and / or Matthew
Limited to 25 people only!
Meet with Briana and/or Matthew after every module to review your progress, ask questions, and apply the steps correctly. You’ll have one week to schedule each call before the next module unlocks, ensuring you stay on track and fully understand the work.
Professional Business Readiness Assessment
Value: $1,500 (included in the course)
This assessment is one of the core tools in the Sell Ready program. It provides owners with a detailed, data-driven snapshot of their current exit readiness and a benchmark estimate of business value.
Financial Data Entry Spreadsheet (Premium Package Only)
Value: $299 (included in Premium tier)
This professionally designed Excel spreadsheet mirrors what experienced buyers and financial analysts use during due diligence. It walks owners through the exact financial inputs needed to prepare clean, valuation-ready financials.
Sell Ready Course + Private Coaching
$3,297
Spots limited to 25 people! This is perfect for business owners who want hands-on expert support while preparing their company for a profitable, low-stress sale. Enrollment is limited to just 50 spots!
Enroll nowMeet Your Coaches
Matthew Berg
Matthew is an eXp Commercial agent and business intermediary, bringing over a decade of firsthand experience as a successful business owner who has sold his own companies. He now uses that insight to guide other owners through the complex process of selling and exiting their businesses. In addition to his expertise in business transactions, Matthew has a strong background in commercial real estate, having purchased, revitalized, and sold multiple commercial properties.
Briana Berg
Briana is a Certified Valuation Analyst (CVA) and Certified Exit Planning Advisor (CEPA) who specializes in business valuation and exit strategy. With firsthand experience building and selling her own company, she brings both technical expertise and practical insight to the process. Briana works closely with business owners to help them understand their value and create strategic plans for successful exits.
